Skins and the Game

Anything is only itself because it’s functionally different from everything else. This computer I’m typing at is only itself because it’s neither at the next desk, nor does it function in the manner of an apple, amongst many other things.

The degree of differentiation is not absolute. There is a gradient of order from the inside core to the outside, where others lie. There are, nonetheless, boundaries. Permeable boundaries, but boundaries nonetheless. Discontinuities where the gradient takes a leap.

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part 2 – cosmic dys𝔭𝔢𝔭𝔰𝔦a & divine excrement: or, an essay unveiling the teleoplexic identity of miltonic chaos, capitalist nigredo and alchemical pepsi cola™

In the early 1990s PepsiCo introduced a colourless form of its now infamous soft drink, which sold under the name Crystal Pepsi. Following from a contemporary marketing fad geared towards selling transparent or colourless editions of familiar products (initiated by Ivory soap), the proviso was that transparency would evoke in consumers positive notions of ‘cleanness’ or ‘clarity’. Crystal Pepsi, however, was a market failure. (The relentless juggernaut of nostalgia has recently resurrected it from limbo, however.) It seems, then, that in our fallen (capitalized) state we actually desire tartareous muck over any vitreous and crystalline elixir.

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Atomization and Liberation

Modernity can be thought of as a process of atomization, arguably initiated by the Protestant Reformation. Today, atomization is something that almost everyone protests (on the left and right), but protest itself is an atomization dynamic, automatically reproducing the mold of Protestant schismatics. In our sincerely felt repulsion to atomization, we instantiate a distance between ourselves and this supposedly external alienating phenomenon, the cause of which is imputed to something or someone else, somewhere else. This helps to explain other puzzling phenomena such as “community-building” political activists the attitudes and behaviors of whom are maximally inhospitable to most people everywhere. No matter how hard such groups sincerely want and try to connect with “the masses,” they continue to repulse the masses more and more, because their interest in building a commons is predicated on opposition to the only, last thing that humans today generally have in common: atomization.

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part 1 – cosmic dys𝔭𝔢𝔭𝔰𝔦a & divine excrement: or, an essay unveiling the teleoplexic identity of miltonic chaos, capitalist nigredo and alchemical pepsi cola™

Early in November 2017, fisher Karissa Lindstrand dredged up a lobster off the coast of New Brunswick, Canada. The crustacean had a Pepsi logo prominently tattooed onto its propodus, or claw. Precisely how this logo came to be there remains a mystery: when the event made the news, marine biologists instantly disagreed as to the provenance and occasion of the marking. The mechanisms of imprinting are largely irrelevant, for we instead read this event in a deeper, properly world-historical light: this decapod pincer represents a mere moment in a far vaster process, one spiralling outwards in both time and space... The following (an essay split into 7 sequential parts) is, in many ways, an attempt to fill in this story, as it provides context to the unnerving singularity of recent events such as a sigil-branded lobster from the deep.

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