part 4 – cosmic dys𝔭𝔢𝔭𝔰𝔦a & divine excrement: or, an essay unveiling the teleoplexic identity of miltonic chaos, capitalist nigredo and alchemical pepsi cola™

Pepsi Cola was not the first fizzy drink. Neither was it the first fizzy drink to be packaged as a digestive aid. In terms of deep historical lineage, fizzy drinks emerged directly out of the alchemical and iatrochemical tradition and its obsession with the secrets of gastroenterology. Put differently, Pepsi’s occult genetic history — the story of its emergence into the world — connects straight back to the lab of van Helmont and the speculations of Paracelsus: Pepsi’s genesis is thus inextricably tangled up with the ideas that percolate through Paradise Lost’s alchemical metaphysics.

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